Your privacy matters to us. This Privacy Policy explains exactly what personal information Novabet88 collects, how it is used, who it may be shared with, and how we protect it. If you are a player based in Kuala Lumpur, Penang, Johor Bahru, or anywhere else in Malaysia, this document applies to you.
These six principles underpin every data handling decision we make at Novabet88.
Novabet88 only collects personal data that is strictly necessary to operate your account, process transactions, and comply with our licensing obligations. We do not collect data for its own sake.
Your personal information is never sold, rented, or disclosed to third parties for their own marketing purposes. Data sharing is limited to regulated service providers and legal obligations only.
All data transmitted to and from the Novabet88 platform is protected by 256-bit SSL/TLS encryption. Stored data is secured using access controls, encryption at rest, and regular independent audits.
You have the right to access, correct, and request deletion of your personal data at any time. Submit a request via our support team and we will respond within the timeframes specified in this policy.
Our data practices are shaped with Malaysian players in mind. We integrate with local Malaysian payment providers including Touch 'n Go eWallet, DuitNow, and FPX — and handle related data with the same level of care as all other personal information.
We do not retain personal data indefinitely. Retention periods are clearly defined for each data category and comply with our licensing and legal requirements. Data is securely deleted or anonymised once retention periods expire.
Novabet88 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals who access or use its services at novabet88.cam. This Privacy Policy ("Policy") describes the categories of personal data we collect, the purposes for which that data is processed, the legal bases on which we rely, and the rights available to you in relation to your data.
This Policy applies to all registered Members, prospective users, and visitors to the Novabet88 platform, regardless of the device or method used to access it. It applies equally to players located in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other regions of Malaysia.
By registering an account with Novabet88 or by continuing to use our Platform, you acknowledge that you have read, understood, and consented to the data practices described in this Policy. If you do not agree with this Policy, you should discontinue use of the Platform and contact our support team to request account closure.
The following definitions apply throughout this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, contact details, device identifiers, and financial information. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, transfer, disclosure, and deletion. |
| "Data Controller" | Novabet88, which determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | A third party that processes personal data on behalf of Novabet88, such as payment providers or KYC verification services. |
| "Consent" | A freely given, specific, informed, and unambiguous indication by a data subject that they agree to the processing of their personal data. |
| "Member" / "You" | Any registered user of the Novabet88 Platform. |
Novabet88 collects the following categories of personal data in connection with the operation of its Platform:
Novabet88 collects personal data through the following methods:
Novabet88 processes personal data for the following specific purposes:
| Purpose | Data Categories Used |
|---|---|
| Account creation & management | Identity data, contact data, KYC documents |
| Processing deposits and withdrawals | Financial data, identity data, KYC documents |
| Age and identity verification | Identity data, KYC documents, date of birth |
| Fraud prevention and security monitoring | Technical data, financial data, IP address, device data |
| Regulatory compliance (AML/KYC) | Identity data, financial data, source of funds declarations |
| Customer support delivery | Contact data, communication records, account data |
| Responsible gambling management | Responsible gambling data, wagering history, account data |
| Platform improvement & analytics | Technical data, usage data (aggregated and anonymised where possible) |
| Promotional communications (with consent) | Contact data, wagering preferences (opt-in only) |
Novabet88 relies on the following legal bases for processing personal data:
Novabet88 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Data sharing is limited strictly to the following categories of recipient and circumstances:
We engage regulated third-party processors to deliver specific services on our behalf. These include payment processing partners (e.g., processors facilitating Touch 'n Go eWallet, DuitNow, and FPX transactions), KYC and identity verification providers, fraud detection services, and IT infrastructure providers. All third-party processors are required to handle your data in accordance with our instructions and applicable data protection standards.
Novabet88 may be required to disclose personal data to regulatory authorities, law enforcement agencies, or courts in response to a valid legal request, court order, or regulatory obligation. Such disclosures are made strictly on a need-to-know basis and only to the extent required by law.
In the event of a merger, acquisition, or sale of all or part of Novabet88's business, personal data may be transferred to the acquiring entity as part of that transaction. Members will be notified of any such transfer that materially affects their data rights.
Novabet88 uses cookies and similar tracking technologies to operate and improve the Platform. A cookie is a small text file stored on your device when you visit a website. The following categories of cookies are used on the Novabet88 Platform:
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Essential for the Platform to function — login sessions, account authentication, security tokens. | No — required for operation |
| Functional | Remembers your preferences such as language settings, odds format, and platform layout choices. | Yes — via browser settings |
| Analytical | Collects anonymised usage data to help us understand how the Platform is used and where improvements can be made. | Yes — via browser settings |
| Security & Fraud Detection | Identifies unusual activity, detects automated access, and prevents fraudulent account usage. | No — required for security |
You may manage cookie preferences through your browser settings. Disabling non-essential cookies may affect the functionality of certain Platform features but will not prevent you from accessing core services.
Novabet88 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by our legal and regulatory obligations. The following retention periods apply:
| Data Category | Retention Period |
|---|---|
| Active account data | For the duration of the account plus 5 years following closure |
| KYC verification documents | Minimum 5 years from the date of submission or account closure (whichever is later) |
| Financial transaction records | Minimum 7 years from the date of each transaction (AML compliance requirement) |
| Customer support records | 3 years from the date of the interaction |
| Technical & usage logs | Up to 24 months, after which anonymised or deleted |
| Marketing consent records | Until consent is withdrawn, plus 3 years for compliance records |
Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised so that it can no longer be associated with any individual.
Novabet88 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:
You have the following rights in relation to the personal data that Novabet88 holds about you. To exercise any of these rights, please contact our support team using the details provided in Section 16.
You may request a copy of all personal data that Novabet88 holds about you. We will respond within 30 days of receiving a valid request.
If any personal data we hold is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
You may request that processing of your data be restricted in certain circumstances, such as while the accuracy of data is being contested.
Where processing is based on your consent or a contract, you may request that your data be provided in a structured, machine-readable format.
You may object to processing based on our legitimate interests at any time. Where that processing is for direct marketing, your objection will always be honoured.
Please note that certain rights are subject to limitations where processing is required by law or for the performance of our contractual obligations. We will always explain clearly if a right cannot be exercised in full in your particular circumstances.
Novabet88 operates under international licensing and may engage third-party service providers located outside of Malaysia. Where personal data is transferred to recipients in other countries, Novabet88 ensures that appropriate safeguards are in place to protect that data to a standard equivalent to that described in this Policy.
Such safeguards may include contractual data processing agreements incorporating standard data protection clauses, or transfers to processors located in jurisdictions that provide an adequate level of protection for personal data under internationally recognised standards.
The Novabet88 Platform is intended exclusively for individuals who are at least 21 years of age. We do not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been collected from an individual below this age threshold, the relevant account will be immediately closed, the data deleted in accordance with our obligations, and the matter escalated to our compliance team.
If you have reason to believe that a minor has registered an account on the Novabet88 Platform, please notify us immediately via our support team at [email protected].
The Novabet88 Platform does not contain links to external third-party websites as a general practice. To the extent that any third-party content or service is accessible via the Platform (for example, game content delivered by a licensed studio provider), Novabet88 is not responsible for the privacy practices of those third parties.
We encourage you to review the privacy policies of any third-party services you interact with independently. Novabet88 is responsible only for personal data collected and processed through its own Platform.
Novabet88 reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data processing or change the purposes for which data is used — we will provide reasonable advance notice to registered Members via email or a prominent in-platform notification.
The effective date of the current version of this Policy is displayed at the top of this page. Your continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms. If you do not agree with any changes, you should discontinue use of the Platform and request account closure.
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data rights, please contact the Novabet88 Data Support team:
For terms of use and betting rules, please see our Terms & Conditions. For responsible gambling tools and support resources, please visit our Responsible Gambling page.
We built Novabet88 to be a platform Malaysian players can trust — from the fairness of our games to the way we handle your personal data. Over 500,000 members across Malaysia have chosen us. Join them today.
For players aged 21 and above only. Play responsibly. See our Responsible Gambling page for tools and support.